Born at the turn of the 20th century, Elmer Wheeler has long been lauded as the father of persuasion marketing. Known for coming up with ingenious ways to sell everything from shaving cream to crude oil.

The Elmer Wheeler Sales Training Institute pretty much died along with Elmer. But the principles, techniques and processes of selling he originated have remained. Like Elmer said “times change but human psychology does not.”

For decades his must have training has been unavailable. The materials had simply disappeared. After years of careful searching and collecting we have assembled the long missing pieces and present them here.

Elmer Wheeler did some of the twentieth century's most innovative thinking about how to sell and came up with phrases that have shaped American culture and continue to now. His famous “Wheelerpoints” are still valid today.

When he spoke to sales people, it was to standing room only crowds. Here’s what the New York Times said about one of his appearances:

“Elmer Wheeler did it again yesterday. He packed the Henry Hudson Room of the Roosevelt Hotel for the weekly meeting of the Sales Executive Club of New York and left 300 people standing outside.”

Elmer Wheeler wrote a syndicated weekly newspaper column, Success Secrets, that appeared in hundreds of newspapers throughout the United States. He interviewed over 1,000 people and distilled their secrets of success into his Master Formula, a simple six-step formula for getting what you want out of life.

If you wanted to work in sales in the 40's, 50's and 60's getting a job was a lot easier if you were a graduate of of the Elmer Wheeler Sales Training Institute. Many employers would only hire those graduates and it was a prerequisite to employment by them.

There is one simple reason… because Wheeler discovered his principles for sales success by working with struggling retail stores and door-to-door salesmen during the worst economic crisis in American history… the Great Depression that lasted from 1929 to 1939.

Can you imagine how hard it must have been to feed your family by hawking vacuum cleaners door-to-door to housewives during the Great Depression?

Wheeler's methods worked for these guys and they can absolutely help you be a more effective sales person in today's challenging economic environment.

Elmer Wheeler’s purpose in this course is to help the salesman by showing him how to add powerful sales words and techniques so that he will always have complete command over any selling situation. The insights he shares and describes are the result of his years long study of and thinking about what successful salesmen, of all kinds are saying and doing to make more sales.

So if you are looking for someone to teach you how to sell during tough times, there is no better guide than Elmer Wheeler.

He summed up the philosophy behind what he called “Tested Sales” by saying…

“Don’t think so much about what you want to say as about what the prospect wants to hear – then the response you will get will more often be the one you are aiming for.”